Plastic waste is a huge problem facing the planet right now, and is expected to outweigh fish in the ocean within just 30 years.
This week, we are doing our bit to help the environment with the launch of our new bio-based plastic mailing bag as part of a wider, ongoing mission to make TOTM as green as possible.
We already avoid the use of plastic in our applicators, choosing to use 100% recyclable cardboard instead. Plastic applicators can take 25 years to break down in seas and oceans and cause huge health problems (and even death) for marine wildlife who eat them thinking they are food.
The new bags, supplied by Elliott Packaging, use a material called Polyair™, which is made from sugar cane, a natural, renewable source, making it carbon positive and 100% recyclable. They are emblazoned with a simple, cotton motif to reflect the certified organic cotton products, which they will carry. These will replace the plastic bags we have been using as an interim measure to ship our products since the launch of the website back in January.
As you may know, our tampons are 100% biodegradable and dissolve naturally in landfills. Unlike many other brands, we do not use chemically treated wood pulp, which is a process that wastes 50% of the tree. And what’s more, because cotton is the most chemically sprayed and genetically modified crop in the world, we only use non-GM, certified organic cotton, grown without chemical fertilisers or pesticides.
Co-Founder and Director, St. John Burke, commented: “We already use cardboard for the packaging of our products, a decision made because not only is it 100% biodegradable but cardboard recycling is widely available in the UK and enabled us to deliver a high quality item for our consumers. We avoid the use of plastics wherever possible.
“Polyair is the greenest material we know of and will help reduce the carbon footprint of our company even further. We had to put in a sizeable minimum order, which is quite a commitment for a start-up company of our size but we felt the benefit for our customers, and more importantly, for the environment, was worth it.
“Whilst it’s an attractive alternative to standard polythene, it’s still costing us an extra few pence per unit, which works out roughly 50% more expensive than what we were using previously. We are, of course, absorbing this instead of passing it onto our customers.”